1-1 online coaching · Lifters 30+
Build muscle.
Burn fat.
Make it last.
1-1 coaching for serious lifters over 30 who want their results to last. My plans are designed around your schedule, your body and your recovery. You'll work closely with me every step of the way to achieve the results that you want.
Your coach
Hi, I'm Rich.
I'm a competitive bodybuilder with 20+ years in the gym and multiple top 3 placings on stage. Two decades of applying advanced training and nutrition principles have taught me exactly what works and what doesn't, so you don't have to waste time finding out.
Now it's time to share that knowledge and experience with lifters who want to take their physique to the next level, and keep it there.
I'm in my forties. I've lived through the changes age brings to a physique, adapted, and kept on progressing. I can promise you this: you don't have to accept mediocrity at any age.
Is this for you?
Your 30s and beyond aren't the end of progress - but what worked at 22 won't cut it now. My coaching is built for a specific kind of gym goer.
You're a fit if…
- You're 30+ and already do at least 2 weight training sessions per week
- You want to add muscle and drop fat, not just "tone up"
- You've got a busy life - job, family - and need a plan that fits it
- You'll show up, do the work and report back honestly
Not for you if…
- You want a 30-day shred and then back to old habits
- You're looking for a magic supplement or shortcut
- You aren't willing to track, check in or be coached
How it works
Apply & assess
Complete the application. If successful, I will send you a link to book a call. We will go through your training history, current nutrition, lifestyle and ultimate goal. No pressure, just an honest conversation.
Get your plan
A fully personalised training and nutrition plan built around your body: smart training volume, nutrition you'll actually stick to, and well-managed recovery. Everything adapts as you progress.
Train, check in, adjust
Weekly check-ins via WhatsApp and email. Hit a plateau? We fix it fast. No time wasted. Your progress is my priority!
What you get
Personalised Training
Programmed to your goals, equipment and recovery.
Intelligent Nutrition
A diet plan with flexibility built in. Choices that keep you on track!
Weekly check-ins
Progress reviewed, feedback provided and your plan adjusted as required.
Form reviews
Send your lift videos, get clear feedback and cues to improve exercise execution.
Direct coach access
Message me directly during business hours
Mon-Fri, 8am-5pm
Recovery focus
Sleep, stress and joint health built into the plan.
Coaching packages
Three ways to work with me. Every package is 1-1 and built around you.
Incinerate
8 Week Fat Loss Blueprint
£250 one off payment
Klarna payment available
- Personalised training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations
- Weekly check-ins
- WhatsApp support Mon-Fri, 8am-5pm
Forged in Iron
Maximum muscle growth blueprint
£125 pcm
Klarna payment available
- Personalised training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations
- Weekly check-ins
- WhatsApp support Mon-Fri, 8am-5pm
Concrete Contest Condition
Blueprint
£200 pcm
Klarna payment available
- Personalised, progressive training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations & support
- Weekly check-ins (frequency increases as we progress)
- WhatsApp support Mon-Fri, 8am-5pm
Questions
Do I need gym experience?
Yes. All packages are for lifters with gym experience who already do at least 2 weight training sessions per week.
How much time does it take each week?
Once we've discussed your goals and circumstances, this will become clear. The weekly check-in form takes 5-10 minutes to complete.
I've got old injuries. Can you work around them?
Absolutely. I'll create your plan around any existing injuries, and form reviews will ensure safe execution and injury prevention.
Will I need to provide photos of my physique?
Yes, I will need photos of your physique that allow me to see if progress is being made. We can, of course, discuss anything that you aren't comfortable with and find a solution.
How much does coaching cost?
Please see the individual packages for pricing.
Can I cancel?
Yes, at any time, just let me know by email or WhatsApp. Payments are taken monthly and are non-refundable. See Terms & privacy at the bottom of the page for full details.
Contact
Got a question? Send me your name, email and query and I'll come back to you within 24 hours.
Send me a messageNo guesswork.
Just growth.
Spaces are limited so every client receives top-tier attention. If intake is full, please use the contact form to be added to the waiting list. I contact applicants on a first-come, first-served basis. Apply to secure your place.
Apply for 1-1 coaching