1-1 online coaching · Men & women 25+
Get strong.
Build muscle.
Burn fat.
Make it last.
1-1 coaching for men and women aged 25+ who want their results to stick. My plans are designed around your schedule, your body and your recovery ability. I'll work closely with you every step of the way to achieve the results you want.
Your coach
Hi, I'm Rich.
I'm a competitive bodybuilder with 20+ years in the gym and multiple top 3 competition placings. Two decades of applying advanced training and nutrition principles means I understand how to get you to your goal the best way for you. Now it's time to share that knowledge and experience with men and women who want to change their physique and their lives for the better.
I'm in my forties. I've lived through the changes age brings to a physique, adapted, and kept on progressing. I can promise you this: you don't have to accept mediocrity at any age.
Is this for you?
Do you feel stuck with your training and nutrition?
Do you need some structure and accountability?
Do you have a goal that currently feels out of reach?
My coaching is built entirely around you achieving the result you want.
I'll be with you from day one to the finish line.
You're a fit if…
- You're 25+ and can commit to as little as 4 hours of gym time a week
- You want to change your physique: add muscle, lose the belly fat and get stronger
- You've got a busy life – job, family – and need a plan that works for you
- You'll show up, do the work and report back honestly
How it works
Let's connect
Click here to fill in the application form. Once completed, book a free call, where we go over your answers, so I can deeply understand the best way to help you. No pressure, just an honest conversation. If you decide to go ahead, I will send you a payment link.
Get your plan
Your own fully personalised plan covering training, nutrition and cardio/activity, built around your body: smart training volume, flexible nutrition you'll actually stick to and well-managed recovery – all adjusted as you progress. Your plan will be with you within 3 days.
Please book a call within 24 hrs of receipt (Mon-Fri) so I can deliver the agreed programme and walk you through the check-in process. This is your opportunity to make any changes, so we're both on the same page from the start.
Train, check in, adjust
In week 1, I'll contact you every day to guide you from the start and ensure you are on track.
Then, weekly check-ins via WhatsApp and Zoom.
Hit a plateau? We fix it fast. No time wasted. Your progress is my priority!
Client results
In their words
Rich has a great knowledge of fitness and performance, and his advice has made a real difference to how I train. He's helped me understand how to build strength and fitness in a way that translates into better running performance. I've seen the results with a new PB and feeling stronger, fitter and more confident going into races. Would highly recommend!
Coaching packages
Three ways to work with me. Every package is 1-1 and built around you. The Incinerate and Forged in Iron packages are tailored to your experience. Concrete Contest Condition is for experienced lifters who want extreme stage-ready condition.
Incinerate
2 Month Fat Loss Blueprint
£150 pcm
30 day love it or hate it guarantee
Klarna payment available
Built to strip body fat fast while keeping your hard-earned muscle.
- Personalised fat-loss training programme
- Bespoke, progressive fat-loss nutrition plan
- Cardiovascular training regime
- Supplement recommendations
- Weekly check-ins
- Form reviews on your lift videos
- Direct coach access via WhatsApp, Mon-Fri, 8am-5pm
Forged in Iron
3 Month Maximum Muscle Growth Blueprint
£150 pcm
30 day love it or hate it guarantee
Klarna payment available
Built to pack on quality muscle and build serious strength.
- Personalised muscle-building training programme
- Bespoke, progressive muscle-building nutrition plan
- Cardiovascular training regime
- Supplement recommendations
- Weekly check-ins
- Form reviews on your lift videos
- Direct coach access via WhatsApp, Mon-Fri, 8am-5pm
Concrete Contest Condition
4 Month Contest Prep Blueprint
£220 pcm
30 day love it or hate it guarantee
Klarna payment available
- Personalised, progressive training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations & support
- Weekly check-ins (frequency increases as we progress)
- Form reviews on your lift videos
- Direct coach access via WhatsApp, Mon-Fri, 8am-5pm
Questions
Do I need gym experience?
Not necessarily. The Incinerate and Forged in Iron packages are tailored to your experience, whatever your starting point. Concrete Contest Condition is for experienced lifters who want extreme stage-ready condition.
How much time does it take each week?
You would benefit most from committing 4 hours a week to the gym. The weekly check-in form takes 5-10 minutes to complete.
I've got old injuries. Can you work around them?
Absolutely. I'll create your plan around any existing injuries, and form reviews will ensure safe execution and injury prevention.
Will I need to provide photos of my physique?
Yes, I will need front, back and side photos of your physique so I can assess your progress and make informed decisions. We can, of course, discuss anything that you may not be comfortable with and find a solution.
How much does coaching cost?
From £150 a month, with Klarna available on every package. See the individual packages for full details.
Can I cancel?
Yes, within your first 30 days. Each package is a fixed commitment (Incinerate 2 months, Forged in Iron 3 months, Concrete Contest Condition 4 months), but every package comes with a 30 day love it or hate it guarantee: if you decide by the end of your first 30 days not to continue, just let me know by email or WhatsApp and you won't be charged for the remaining months. Payments are taken monthly and are non-refundable. See Terms & privacy at the bottom of the page for full details.
Contact
Got a question? Send me your name, email and query and I'll get back to you within 24 hours.
Send me a messageNo guesswork.
Just results.
Spaces are limited so every client receives top-tier attention. If there are no call slots available when you try to book, intake is full. Please use the contact form to be added to the waiting list. I take on new clients on a first-come, first-served basis.
Book your call